DStarr Marketing
Hi there, I’m Danielle Starr
Discover What Fuels Me
Thanks for visiting! Learn more about me, my areas of interest, and what I bring to the table. Scroll to the bottom to discover how genetics shape creativity. While you're there, feel free to reach out and brainstorm—let's find the next scroll-stopping idea together.
About
As the Product Marketing Manager for TELUS Agriculture & Consumer Goods, I am responsible for developing and executing marketing and communication strategies designed to retain our high-value customers. With a passion for global agriculture, sustainability, and innovative start-up ventures, my expertise lies in building strong brands, creating effective media strategies, and delivering relevant, customer-focused content that fosters meaningful relationships and drives business growth.
The Hustle Journey
Two years ago, I embarked on my TELUS Agriculture & Consumer Goods journey with the Animal Agriculture team, alongside an amazing group of veterinarians and Ph.D. animal scientists. It’s hard to believe how quickly time has passed! Every day, I’m fortunate to collaborate with them to create impactful messaging for the beef production industry—a field I’m proud to say I grew up in.
Discover my entire work history below!
Sales and Marketing Manager, Certified Hereford Beef
May 2012 - October 2013
Established the Certified Hereford Beef brand through the launch of a new website, the unprecedented growth of social media accounts, and the design of promotional materials. The target audiences included foodservice distributors, retailers, and consumers.
Account Supervisor,
Osborn + Barr
October 2013 - May 2018
Developed marketing plans – in harmony with large ruminant animal health client – and provided support through project deployment to key audiences. Projects ranged from product launches to key region support activation.
Global Marketing & Communications Manager, Vytelle
June 2018 - December 2022
Built a unified brand to unite two global companies’ products and services as one voice for the cattle industry. Honed in on our digital strategy and engaging with global media to strategically reach our audiences.
Brainpower Blueprint
My career has been a dynamic journey, shaped by experiences with meat packers, CEOs, copy editors, DVMs, and many others who’ve left a lasting impression on me. My work in global marketing within the agriculture industry has helped refine my skills and broaden my perspective, allowing me to connect with people across different markets and time zones.
It all started with my diverse collegiate background, which took me across campus—and, fortunately, across the pond. Studying abroad at the London College of Fashion opened my eyes to new consumer markets, while a visit to The Royal Observatory in Greenwich grounded me in the global perspective that would later shape the distribution of press releases across the globe. As a visual learner, these experiences laid the foundation for my work in collaborating across time zones.
Purdue University
Bachelor of Science in Retail Management Minor in Animal Science and Organizational Leadership & Supervision
London College of Fashion
Fashion Merchandising
Antoine de Saint-Exupéry
"A goal without a plan is just a wish."